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Calaveras de West Michigan
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West Michigan sought to tap into the familial traditions surrounding Día de los Muertos, given the team's commitment to supporting family bonding. The "Calaveras" moniker, which translates to skulls, pays homage to the holiday while providing subtle tie-backs to the team's full-time brand, including Lake Michigan's waves, the team's area code and other baseball-themed elements.
West Michigan eligió utilizar las tradiciones familiares del Día de los Muertos, dado el compromiso de equipo con la unión familiar. La identidad de las Calaveras, honra la celebración mientras que provee unas imagenes sútiles de la identidad del equipo como las olas del Lago Michigan, el código de área del equipo y otros elementos del béisbol.
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