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Calaveras de West Michigan
(17 items)Calaveras de West Michigan, the Copa de la Diversión identity for the West Michigan Whitecaps.
West Michigan sought to tap into the familial traditions surrounding Día de los Muertos, given the team's commitment to supporting family bonding. The "Calaveras" moniker, which translates to skulls, pays homage to the holiday while providing subtle tie-backs to the team's full-time brand, including Lake Michigan's waves, the team's area code and other baseball-themed elements.
