{"product_id":"new-era-9forty-lilac-upside-down-cap","title":"New Era 9FORTY Lilac Upside Down Cap","description":"\u003cp data-start=\"85\" data-end=\"144\"\u003eFlip the script.\u003c\/p\u003e\n\u003cp data-start=\"146\" data-end=\"415\"\u003eThe New Era 9FORTY Lilac Upside Down Cap takes a classic look and turns it on its head—literally. Featuring inverted “ROCHESTER” embroidery across the front and a floral-filled “R” side hit, this cap brings a bold, modern edge to Rochester’s signature Lilac collection.\u003c\/p\u003e\n\u003cp data-start=\"417\" data-end=\"690\"\u003eBuilt on the structured 9FORTY silhouette, it delivers a contoured crown and curved visor for a more fitted, elevated look compared to the relaxed 9TWENTY. The white crown and navy visor keep it grounded, while the upside-down detail adds just the right amount of attitude.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"714\"\u003eDifferent, but dialed.\u003c\/p\u003e\n\u003cp data-start=\"716\" data-end=\"728\"\u003e\u003cstrong data-start=\"716\" data-end=\"728\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"729\" data-end=\"1094\"\u003e\n\u003cli data-section-id=\"1iv1hrs\" data-start=\"729\" data-end=\"769\"\u003eNew Era 9FORTY structured silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"yca61z\" data-start=\"770\" data-end=\"818\"\u003eContoured crown with structured front panels\u003c\/li\u003e\n\u003cli data-section-id=\"17zifo\" data-start=\"819\" data-end=\"862\"\u003eCurved visor for a clean, athletic look\u003c\/li\u003e\n\u003cli data-section-id=\"oaoojf\" data-start=\"863\" data-end=\"894\"\u003eWhite crown with navy visor\u003c\/li\u003e\n\u003cli data-section-id=\"1lzvlq0\" data-start=\"895\" data-end=\"950\"\u003eUpside-down “ROCHESTER” embroidery across the front\u003c\/li\u003e\n\u003cli data-section-id=\"hmhpj1\" data-start=\"951\" data-end=\"1015\"\u003eEmbroidered “R” logo with lilac floral detailing on the side\u003c\/li\u003e\n\u003cli data-section-id=\"unbmdd\" data-start=\"1016\" data-end=\"1048\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1s8gqp6\" data-start=\"1049\" data-end=\"1094\"\u003eNew Era flag logo embroidered on the side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":42376037466194,"sku":"AG415","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6426\/0690\/files\/04212026_LilacShoot_RW-48.jpg?v=1777679430","url":"https:\/\/milbstore.com\/products\/new-era-9forty-lilac-upside-down-cap","provider":"Minor League Baseball Official Store","version":"1.0","type":"link"}